Can you build a beautiful website yourself?
Yes, you absolutely can.
But the better question is: should you build a website yourself?
I admit: Building a new Website is no Rocket Science. Anyone can build a Website.
Building my first own website in the early 2000’s, it was a fairly monumental task. It involved a DIY attitude, plenty of hair-tearing, and endless hours trying to figure out WordPress and understanding how to make changes in the CSS Code to get it look the way I wanted.
Today, Platforms like Wix, Squarespace and Shopify make it pretty intuitive to create a pretty good looking Website.
So a lot of small business owners decide to rather invest some time into learning how to build a website themselves than to outsource.
I totally get it.
As a small business owner every cent counts and you are trying to minimise expenses as much as you can. And that makes absolute sense.
But if you are thinking about developing your own Website, consider the following first:
1. How much time will you REALLY spend on creating your Website?
Learning to build a website is like learning a new skill. You start exploring all the options that are available, play around with a few to see if they work for you. Once you found the right platform, you get the basic design done, tweak it some more and some more and get stuck on a few things that are just not right, trying to figure out how to fix them. In the end, you have easily spent 40 hours developing a new Website.
2. Now think about your hourly rate
If you are earning around $50 an hour as an accountant, trainer or whatever your skilled profession may be, with spending 40 hours on your website you have just foregone $2000. That money you could have spent on growing your business in a field that you are an expert in.
3. Consider the Total Ongoing Cost
While a monthly fee of US$16 for a personal Squarespace Page doesn’t sound like much, do the math before committing.
US$16 per month equates to approx. NZD$300 per year plus the cost for the domain of probably another NZD$40 per year. If you include an online Store, you add another NZ$30 per year plus 3% Commission for every Sale.
Want to have a Point Of Sale to allow in-store purchases? You are close to NZ$500 per year of Squarespace cost alone.
Throw in some other great functionalities such as Abandoned Cart Recovery, Instagram and Facebook Shop Integration – phew, you will be looking at NZD$850 – per Year!
4. How Unique is Your Website
9 Times out of 10 I can tell if a page has been developed with Wix or Squarespace. To save cost, a lot of Business Owners opt for the Standard Templates, and after a while they all look pretty much the same.
5. What functionality will you need now and in the future?
While you may not need an Online Store, Facebook Integration, Marketing Automation and other fancy tools when you are just starting out, have a long term Road Map and ensure that your Website can grow with you.