If your social media currently consists of a few images of your product and some nice templates you’ve created in Canva, you’re missing a key part of your social media strategy: YOU!
Did you know photos with faces in them are more likely to receive 38% more likes and 32% more comments? Showing your face on social media is a great way to build trust with your followers and is an even better way to connect and engage with your audience.
Here’s 5 ways why showing you face on social will help get you more clients:
1. It builds brand recognition.
When I mention the names Meghan Markle or Oprah Winfrey, I bet you picture their faces straight away.
That’s because you have seen their faces on T.V, in newspapers, online or in magazines. Even just by hearing their names you can visualise them. You can visualise what they’re wearing, how they would speak and even their posture.
This type of recognition is priceless. Repeated imagery gets embedded into our brains and builds strong visuals overtime making these personal brands unforgettable.
Although you may not have paparazzi following you around 24/7, you can still build recognition by showing your face on Instagram through stories, videos, and pictures on your feed. But don’t just post pretty pictures or selfies, share value. Share some insights. And do this consistently. People will eventually begin to recognise you which brings us to our next point…
2. It builds trust with your audience
Sharing photos or videos of yourself is a great way to show how relatable you are to your audience. You could post a photo of yourself and share your personal story. What the challenges were of becoming a social media manager or mistakes you made when you first started. This is good content because it shows that you are human, and we all go through struggles.
The more photos you share of yourself, the more people will get to know you and will more likely trust you. When people start trusting you, they become warm leads. They will start looking at you as a leader and will look at products and services, ultimately leading to a new client or a sale!
Be true to yourself and show your vulnerable side. On Instagram, people like to see your authentic side.
3. It builds self-confidence
There’s one thing that all successful online entrepreneurs have in common. Confidence. They are completely comfortable with themselves. They are not afraid to show their face on camera because they are confident with their abilities. Showing your face on camera feels weird to begin with, but with consistency and perseverance, like anything, it becomes easier overtime.
Getting professional photos taken will not only make you stand-out in the sea of selfies and travel photos, but people will start taking you seriously. They will think that what you’re doing isn’t a “side hustle” but a proper business. And you will feel confident in yourself. Confidence is contagious. When people see you are confident, they automatically trust you.
4. It strengthens your relationships
Showing your face online is one of the simplest and easiest ways to strengthen your relationships. In the world of social media, people want to know the face behind the brand.
Posting photos and videos of yourself allows people to engage with your content. Sharing a nice photo of yourself will stop the scroll and spark those meaningful conversations!
Engagement with your community is the key to success. Getting people to like and comment on all your photos can be hard, but people always love seeing a friendly face and will stop to engage!
5. It humanises your brand
Now more than ever before, people want to see the face behind the brand. Gone are the days where you could post a sales post once in a while and hope that people will click onto your website to buy.
By showing your face on Instagram, it creates an emotive response. People can relate to you more than they can relate to some big corporate conglomerate. Understanding how these emotive responses work is a fundamental part of why a client or customer chooses to buy from you. Remember people buy with emotions and justify with logic.
Showing your face on Instagram doesn’t have to be difficult, it should be fun! A branded photoshoot will help you show up consistently and confidently on social media. Your audience will begin to recognise your brand and will see you as a leader in your niche. You are the key to success.
Start showing up consistently and confidently on social media today and book your free branding photoshoot consultation!