What is brand photography and why is it important

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Professional Photography Auckland

Photography in today’s social media world is critical to the success of any brand or any business. But why? Photography is the only language that can be understood anywhere in the world and social media is the best way to reach everyone. Thanks to smartphones, people are now estimated to have an average attention span of about 8 seconds. Well, that’s really not a lot of time to get someone’s attention. Thanks to this phenomenom on social media, it is now more important than ever to engage your followers’ attention within those eight seconds. How do you go about doing that? ⠀⠀⠀⠀⠀⠀⠀⠀⠀

We all know and have heard that a picture is worth 1000 words and that first impressions count. Well, never have these two sayings been more to point than in the world we live in today. If you want people to engage in your social media platforms and call their attention to your business, you need to use good images, a lot of research has been done to prove this. So, never underestimate the importance of photography in marketing. Within those first few seconds of looking at a picture, a social media user has already decided whether or not your post/page is worth looking at.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Do you need help to have great photos for your social media or your website? Get in touch!⠀⠀⠀⠀⠀⠀⠀⠀⠀

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